Your Privacy Policy Information
Privacy Policy
Last updated: 26 October 2026
Who we are
Love & Lace Bridal Limited (company number 10162563), trading as Love & Lace Bridal, is responsible for the personal information collected through this website and our bridal services.
Address: 17 North Gate, Sleaford, Lincolnshire, NG34 7BH
Email: info@loveandlacebridal.co.uk
Telephone: 01529 414343
What information we collect
Depending on how you contact or use us, we may collect:
Your name, email address, telephone number and wedding date
Information you include in an enquiry or appointment booking, such as your style preferences
Appointment, order, payment reference and customer-service records
Information you choose to share with us, such as feedback, photographs or a review
Technical information about your visit to our website, such as your browser, device, pages viewed and approximate location
Please only include information in forms that you are comfortable sharing with us.
How we use your information
We use your information to:
Reply to enquiries and give you the information you have requested
Arrange and manage bridal appointments
Help you choose and purchase a gown or accessories
Provide customer care and respond to questions or issues
Keep the business’s financial and order records
Maintain and improve our website
Send promotional emails or texts where we are legally allowed to do so
We rely on the appropriate lawful basis for each purpose. This may include taking steps you request before an appointment or purchase, fulfilling our agreement with you, meeting legal obligations, our legitimate interests in running and improving the boutique, or your consent where required.
Marketing
We will only send promotional emails or texts where we have your consent or another lawful permission to do so. You can opt out at any time by using the unsubscribe link or contacting us at info@loveandlacebridal.co.uk. Service messages about an appointment, order or enquiry are not promotional messages.
Cookies, analytics and maps
Our website uses IONOS SiteAnalytics to understand how visitors use the site and help us improve it. The current SiteAnalytics information on our website says it uses technical logs or a tracking pixel rather than cookies.
If you use the Google Maps feature on our website, Google may collect information such as your IP address and location and may use cookies. We will ask for your consent before loading non-essential cookies or similar technologies where required. You can also manage cookies through your browser settings.
Who we share information with
We do not sell your personal information. We may share relevant information with service providers who help us run the business, such as our website and hosting provider, appointment-booking system, customer-management system, email provider, payment processor and accountant.
We may also share information where required by law or where necessary to protect our rights. If you ask us to coordinate with an alterations specialist, we will only share the details needed to help with that request.
Before publishing: add or confirm the names of your current booking, CRM, hosting and payment providers, and check whether any of them process information outside the UK.
How long we keep information
We keep personal information only for as long as we need it for the purposes described above, and then securely delete or anonymise it.
As a guide, we expect to keep:
Enquiries and appointment records for up to 24 months after your last contact with us, unless we need them for an ongoing matter
Order and accounting records for the period required by law
Marketing details until you unsubscribe or we decide they are no longer needed
Your rights
You can ask us to:
Give you a copy of the personal information we hold about you
Correct inaccurate information
Delete or restrict the use of your information in certain circumstances
Stop using your information where you have the right to object
Provide certain information to you or another organisation in a usable format
Withdraw consent where we rely on your consent
To make a request, email info@loveandlacebridal.co.uk. We will respond as soon as we can and within the time required by law.
You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you are concerned about how we use your information.
Security and changes
We take reasonable steps to protect the personal information we hold and limit access to people who need it to carry out their work.
We may update this policy from time to time. The latest version will be published on this page.
Before publishing, confirm the provider list, cookie setup and retention periods match what you actually use. Non-essential cookies generally need clear information and consent before they are set. ICO